Tom Lee's Blog

Tom Lee's Blog

Tom Lee's Blog

A personal blog by Tom Lee

You can scroll the shelf using and keys

The Founders Institute

June 29, 2011

nobody is going to steal your stupid idea

UPDATE: I left the FI after 5 weeks of the program

This week I started a 4 month program at the Founders Institute (FI) in Palo Alto run by Adeo Ressi and I am loving it. The aim of the FI is to create meaningful and enduring technology companies. It provides expert training, robust feedback and support from an awesome network of highly successful CEOs and Founders. I have not blogged here about OBeeDee yet, but in the next post I will explain all about the company and how the FI is helping to refine and develop the concept.

I really like the way the course is delivered in a no nonsense tough love way. Its direct and to the point, but at the same time inspiring. Every evening members of the class are pulled forward, sat in the hot seat and given 1 minute to pitch their concept. The feedback is tough, at times amusing, but also incredibly valuable. Right now the class is quite big and only 13 people dropped out after the first session and so not everyone has had the chance to pitch yet. There are some interesting ideas coming out from those that have and one which I really like is Grub Crawl. I suggested to the Founders that they organized a Grub Crawl in Palo Alto one evening for all of the FI members, so hopefully will able to blog about it later.

I have read a lot about the explosion of incubator and accelerators in the SF Bay area and some are critical and think it points to the bubble that we are in. Maybe it does, but my personal experience of the FI so far is that they have a winning formula and help create an ecosystem that leads to more jobs and promotes innovation. I don’t see how anyone can find fault with this especially as governments all over the world spend millions trying to achieve the same.

Great People + World Class Training + Aligned Incentives = Exponentially Better Chance of Success

How to get people to Check-in?

June 8, 2011

Location Based Services (LBS) now clearly offer a real benefit to both the customer and the consumer, but just don’t seem to be gaining that much traction, so who isn’t checking in and why?  Beyond recently put out this infographic that shows 83% of the Cell Phone owning population don’t use LBS and when asked why – 50% didn’t own a smartphone, 49% had no motivation to do so and 48% cited privacy concerns.

A study put out by comScore sheds some light on who is doing the majority of the “checking-in” in the U.S. The statistics were derived from the 16.7 million mobile users that use location-based services and check-in with Facebook Places, Foursquare and Gowalla among others.  That’s 7.1% of the entire mobile population.  The data shows heavy skews toward 18-24 year olds (26.0 percent) and 25-34 year olds (32.5 percent). Of these users 90% check-in via Facebook, 22% via Foursquare and 6% via Gowalla.  Of those who do not use location apps, 55% said they would consider using Facebook Places and only 6% would consider using Foursquare.

Sad Mayor

How do you increase these percentages and encourage people to check-in or in other words how do you change behavior? In the future NFC enabled devices may speed up the process and make checking in simpler and therefore encourage more people, but this technology is some time off reaching a high degree of market saturation. I have noticed more of my friends checking-in using Facebook recently and would not have thought they would previously. This increase in checking-in on FB may normalize the behavior and lead to more people being open to the idea and then potentially using foursquare and other platforms to take advantage of deals. Merchants advertising their LBS based deals offline could help raise awareness, but it is difficult to make these offers compelling enough to change behavior.

By taking checking-in out of your cell phone to a non-mobile operated function and linking it to a physical action like using your credit card you avoid having to change behavior. Foursquare’s partnership with Amex at SXSW this year went some of the way to doing this and shows how linking a LBS to a credit card could be possible and a real way to bring a LBS to many new users.

With Microsoft’s back up against the wall with Windows Phone 7 and Nokia scrambling to maintain market-share a partnership with foursquare or Facebook places could see a ‘checkin’ button on the cell phone that negated the need to open an App. The WP7 has already achieved fantastic integration of social media and this or some other method could be a really innovative way of continuing this for future releases.

Its hard to get people to consistently check-in to venues or adopt the technology in the first place, but I believe the key to this kind of service taking off will be partnerships with other big brands like Amex and improved handset technology that makes the action of checking-in that much easier. Until then these services will probably continue to grow, but will not explode into the mainstream. (more…)

Foursquare

June 3, 2011

I still get asked by friends why I use Foursquare and some of those I managed to persuade to start using it seem to have stopped. Foursquare now has between 8 and 9 million users, but will it continue to grow? As Geoffrey Moore illustrates with this graph below from ‘Crossing the Chasm’ the adoption life-cycle for this type of product is different to non-tech products. 

I believe Foursquare’s merchant platform will push them past the early adopters and into the early majority as users will now have access to some great deals via Foursquare. There also some good answers to this point on Quora, but they do not reference the merchant platform. The platform will also provide amazing data for the businesses using this software. Here is a link to a quick video overview of the service they offer. The data that they are offering to small businesses and large companies could really help them grow and better understand their customers.

 

Foursquare data tool

As more and more people own smartphones I think foursquare could become ubiquitous, but not because of the gamification, but because of the offers that customers will gain access to and the value that it will provide to businesses. I love the idea that my Mum might start checking in, but if it got her money off her weekly shopping she would.

I think the key to Foursquare’s future growth is developing a great back end product for retailers and small businesses that integrates or replaces their current CRM software. They will then help drive adoption by marketing to their customer bases. By third parties targeting a different customer base foursquare will not risk alienating its existing user base and allow it to grow beyond just the tech savvy early adopters. They could go in many different directions from producing a white labeled product to sell to CRM software companies or by developing their own fully integrated merchant solution.

Foursquare has a huge amount of data, most of which is unique to it. Trying to work out how to use all that data and how to present it is a mammoth and complex challenge – turning that into revenue is incredibly exciting. Foursquare are definitely one of my favorite companies and cant wait to see what they are going to do next. Collaboration is probably the way forward and I am sure there are some great partnerships in their pipeline.

The Arab Spring

May 30, 2011

I decided to go a bit off topic with this post. Due to my past career, studying Arabic and the culture of the region I have developed a keen interest in the Middle East. I used to be very well informed on the area as I had access to a lot of information and many personal contacts, but now living in America I am seeing things through a very different set of lenses. The mainstream coverage of the region from this part of the world is shallow, mildly racist and naive. That are some excellent commentators, but hidden amongst the vast majority of fluff. Thankfully I have the best available news software in my pocket – Twitter.

The ‘Arab Spring’ is now running into the summer and will continue through to the winter. The Arabs are changing their world, demonstrating, fighting and dying for freedoms they have not known. There seems to be a new found sense of pride and independence coming from the Arab street. The revolution has spread and will not be contained by borders and cannot be shaped from Washington, London or Tel Aviv. The West’s failure to support this movement in its infancy has lost us most of our surviving credit.

In the very near future an new intifada will begin in Palestine. Not one in which suicide bombers and masked gunmen attack the borders of Israel, but unarmed civilians in their 1000’s will protest and try to cross these disputed lines. If the people of Egypt and Tunisia and Yemen and Libya and Syria – and the next revolutions (Jordan? Bahrain? Morocco?) – can fight for freedom and dignity, why shouldn’t the Palestinians? If the Israelis have to shoot down a mere few hundred demonstrators who tried – and in some cases succeeded – in crossing the Israeli border almost two weeks ago, what will they do if confronted by thousands or a million? How the West reacts to this somewhat inevitable event will shape how we might maintain any sort of credibility.

The tectonic plates of normality are shifting and shuddering. A few months ago I would have said that Saudi Arabia would remain unchanged, but now even this bastion of conservatism and repression seems unlikely to survive. A quick search on twitter reveals Saudi women protesting their right to drive, something that would have seem unimaginable 6 months ago. We feel insulated from the troubles of this region living so far away, but with our dependency on oil we are very soon to receive a very rude awakening. I fear that our need to keep oil at a price that our economies can cope with will force the West to play the short game and ultimately alienate ourselves even further from our Arab cousins.

Would Uber work in London?

May 23, 2011

Unique is an over-applied term, especially here in Startup Land.

I can’t think of anything quite like Uber and what they are aiming to achieve is unique. I tried out the service in San Francisco and was very impressed. The service is excellent and I, for one, don’t mind paying a bit more for it. Neither do quite a few others, judging by the following they now have. It got me thinking: would Uber work in London?

I grew up in and around London and think the ‘cabbies’ are very knowledgeable (a trait their US colleagues may seek to emulate) and in Central London it is relatively easy to wave one down. However, there have been quite a few times where I have not been able to get hold of one and, whenever I called a private taxi company, I have had to wait a considerable length of time. The service isn’t too hot either. All in all, a suboptimal experience. If Uber had existed in London when I lived there, I’d definitely have used them.

So what are the barriers to London becoming Uber’s first city outside of America?

Regulations, Taxes and Legal – (Disclaimer: I am not a lawyer and have only been able to conduct limited research) The Private Hire Act 1998 states that  Private Hire Vehicles (PHV) can only carry out bookings through licensed PHV operators. These licenses appear reasonably straightforward to apply for, and are valid for 5 years. They are basically a way of checking you have liability insurance and are a registered company with audited accounts.  More in depth info is available from Transport for London. Regulation should not provide a barrier, but taxes could be. VAT (sales tax) in the UK is now 20% and Corporation tax starts at 20%.

London is huge – London is a big city and achieving the proliferation of drivers to make Uber viable could be difficult. It would take a phased approach. For instance, begin with a service in certain areas and then enhance and expand over time, as more drivers sign up. London’s black cabs operate within the M25 – and there are an estimated 21,000 of them!

Demand – So I would have used them in London, but would others? Uber has a solid, recognizable brand and their marketing is excellent. I think they would score big time if they came to London. The target market is there – busy, wealthy people who are also tech savvy and who don’t mind paying a slight premium for a valuable service. Wealthy audience aside, there’s a whole demographic who will put guaranteed service ahead of cost savings, and won’t live with the opportunity cost (and the frustration) of trying to find a cab and then waiting for one that never turns up.

Traffic – Yeah its bad, but the current taxis cope and so why not Uber. Uber’s model would not really add extra cars to the already congested city, it would just be making better use of the ones that are already there.

Uber is changing transportation for the better in San Francisco and could really shake things up in London. The Olympics are coming next year, so trying to get a cab is going to be that bit harder. Could Uber come to the rescue?

Creative Geniuses

May 22, 2011 3 Comments

I was driving listening to my friends CD yesterday and decided I wanted to write a post about how brilliant I thought he was. Marco Marconi lives in Italy and is a jazz pianist and for some reason his music just makes me smile. He played at our wedding, but due to the overwhelming nature of the day, I did not really get to listen to him. Since then I have listened to his 2 CDs many times and cannot get over how brilliant an artist he is. Here is a great video of him playing at the Cheltenham Jazz Festival.

Another pair of fantastic artists are my friends Amy and Andy who live a few miles away from Marco in Umbria. They run a wedding photography business, but they are far more than you average photographers. Their pictures are pure art and make it capable to show your wedding photos to people and they actually enjoy looking at them. 

Amy, Andy and Marco all live in the most beautiful part of the world. In my opinion they are some of the wealthiest people I know. Not because they have lots of money, but because they love what they do and are brilliant at it. They have fantastic families and enjoy amazing way of life that is so different to life on the West Coast of America. They work just as hard as anyone here, if not harder, but in a very different way.

I consider them all creative geniuses and hope that I am one day able to see Marco perform live again and will keep hoping back to Amy and Andy’s website and Facebook page to see their latest images. Without people like this the world would be a much duller place. They run a very different type of startup to the ones here, but its great that they do.

Privacy and Location Based Services

May 20, 2011

Privacy is a major concern for the majority of consumers regarding Location Based Services (LBS). Microsoft’s own LBS research found that just over 50 percent of consumers are “very concerned” about their identities being stolen via LBS. Whether this risk actually exists is debatable, but it is important to recognize that it is a major barrier to adoption of this technology.

A few months ago I was at dinner with a large group and we were talking about Foursquare. One of the guys who I had not met before argued passionately that broadcasting your location was dangerous, your house would be broken in to, your identity stolen and your insurance invalid for using LBS. When I pointed out that none of those things had happened to me and there were quite a few people using these services, so it can’t be that bad, he responded by saying “there were quite a few people in the Nazi party”. It was at this point I decided to change the conversation topic and avoid him for the rest of the evening. It does highlight however how passionately some people fear LBS.

Startups and Marketers have an uphill battle when trying to drive adoption of these services outside of the tech community. Data security and privacy needs to be taken very seriously especially due to the legislation that surrounds this topic.  Winning consumer trust may take time and some large carrots to be dangled, but ultimately it should prove to be a very exciting space to operate in.

A Humbling Experience

May 19, 2011 1 Comment

I have come to realize I am a ‘Nobody.’ I thought I was quite an experienced guy that had achieved quite a lot, but entering a new type of job market in a different country is a humbling experience. Basically I have decided to pivot and I have a fantastic investor (my wife) who completely supports my decision, but I have entered a very unfamiliar environment and on paper I don’t think people get me.

In my old job I had a brilliant network and felt like a somebody and in making this choice I naively thought that would count for something. It doesn’t. I have always enjoyed working in a stretch environment and so I am turning this hunt into a job and starting to enjoy the challenge.  After spending the last few months waiting for my work authorization to come through I have been in research and networking mode and feel like I have learnt a lot and met some really great people.

After awhile I started to realize what I was looking for and where I could make the most impact. The challenge  has now started and it is all about getting my foot in the door and demonstrating my abilities and not just hoping people can see them from a resume. Today could be a great day for me or it could just be another learning experience on this journey. Its started well with an excellent breakfast meeting with Khosla Ventures that was very positive. Heres hoping…

Brand Identity and Loyalty

May 18, 2011 1 Comment

I’m fascinated by brand loyalty and how some companies are able to create an identity around their product. Apple seem to be the masters at this and consequently you have people fiercely loyal to their products who are also willing to pay a lot of money for them. Virgin are also pretty good and operate in a completely different space, but people rave about their service and again willing to pay more for it. Both companies provide top notch products and services, but this is not the only reason they are so popular and I think it is hard to identify exactly what it is they do to install this ‘loyalty’.

Achieving customer loyalty is a big business and there many companies that operate in that space. I read about an application called shopkick today:   I think the idea is great and I hope they will be very successful, but I think providers should be focusing on providing the best product and service and not freebies and gimmicks to increase customer loyalty.

Loyalty programs can be great and I know how much I have valued my airmiles over the years and they have definitely influenced who I have chosen to travel with, but since Virgin have started to out innovate the other airlines I have been tempted to dump my miles and start again. Loyalty programs will only work if the product is great and the program is not just a CRM tool for the company. I’m looking forward to start flying with Virgin and can’t wait to buy my next Apple product, but its not just because of the product and service. Its the experience, the culture and the ???? I’m not sure and if I find it I intend to bottle it and make a fortune.

Uber Awesome

May 13, 2011 1 Comment

I just got this email from Uber. I think it is the best email marketing I have ever received.

Its relevant, timely and engaging.  I just hope I manage to catch a ride this weekend as I am sure everyone else will be after the Uber cabs at the breakers.